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The latest keyword in London menswear week: digital display, support for young designers.
Many well-known brands in the industry are starting to connect with consumers in new ways. The "mother of the punk fashion designer Vivienne Westwood said just last month, she will through digital (photos and videos) form 2018 qiu dong series, in order to better reflect the environmental awareness of the brand. Other big brands include British luxury brand Burberry and designer J.W. Anderson announced his retirement from men's wear last year and this year, and instead joined the men's and women's show at London fashion week in February.
"All we have to do is shorten the distance between fashion and consumers," says Dylan Jones, chairman of men's fashion week London and editor of British GQ. If brand or designer think merger do show, digital display or face to face with the consumer in the form of work even better, as long as it can enhance the British fashion creativity and sales, the form is not important."
Mintel analysis company Samantha Dover said: "men's wear women's clothing, jointly organized by TV and digital display often more cost effective, and this strategy can also appears in the form of more cohesive brand, while attracting new customers."
Leave the opportunity to the young.
In recent years, designers have focused on their digital displays to attract opinion leaders on social media. IbisWorld research data showed that British men's clothing industry sales of 14 billion pounds, including online sales is an important source of income, in the period 2010 ~ 2015, the growth of more than 17%, more than all the other categories in the industry.
With this year's fashion week not so stellar, organizers say the event is working to return to the original starting point -- a showcase for young British designers.
The a large number of rising star of fashion in Britain will show their design work, including Edward Crutchley (Vogue called "rising star") luxury street clothing series, as well as David Hodges bold new punk hip-hop clothing.
Caroline Rush, chief executive of the British fashion council, said: "the international media and retailers have said the trip to London was exciting, because they can discover new business here and those who can impact the future of men's clothing designer."
Dylan Jones agrees, arguing that change in the industry is a source of excitement. "Fashion is changing every season," he said. "it's the great thing about fashion."
"All we have to do is shorten the distance between fashion and consumers," says Dylan Jones, chairman of men's fashion week London and editor of British GQ. If brand or designer think merger do show, digital display or face to face with the consumer in the form of work even better, as long as it can enhance the British fashion creativity and sales, the form is not important."
Mintel analysis company Samantha Dover said: "men's wear women's clothing, jointly organized by TV and digital display often more cost effective, and this strategy can also appears in the form of more cohesive brand, while attracting new customers."
Leave the opportunity to the young.
In recent years, designers have focused on their digital displays to attract opinion leaders on social media. IbisWorld research data showed that British men's clothing industry sales of 14 billion pounds, including online sales is an important source of income, in the period 2010 ~ 2015, the growth of more than 17%, more than all the other categories in the industry.
With this year's fashion week not so stellar, organizers say the event is working to return to the original starting point -- a showcase for young British designers.
The a large number of rising star of fashion in Britain will show their design work, including Edward Crutchley (Vogue called "rising star") luxury street clothing series, as well as David Hodges bold new punk hip-hop clothing.
Caroline Rush, chief executive of the British fashion council, said: "the international media and retailers have said the trip to London was exciting, because they can discover new business here and those who can impact the future of men's clothing designer."
Dylan Jones agrees, arguing that change in the industry is a source of excitement. "Fashion is changing every season," he said. "it's the great thing about fashion."